• TRUCK

    Dare to be different.

     Stand out from the rest.

  • WALKING BRIDGE_

    Let us guide the way.

    Then, show the world.

  • CLOUDS

    Make an impression.

    Infuse subtle edge.

‘If you think differently, you can sell differently.
If you think strategically, you can change the world.’

– Jay Blumberg – Subtle Edge Marketing

Why we’re here.

Subtle Edge Marketing works with you to polish your story and tell it through a stunning brand mark and smart solutions that clearly represent the value you bring your customers. We’ll make them remember you.

Let us tell your story. It’s time for you to resonate.

Partners who’ve entrusted us with their brands.

Apke_Logo_Final.35090519_logo
fiddlers
Islander_Logo
MWLOGO3
Rembrandt-logo
IMG_8335
PastedGraphic-4
fit_organic
IU_health_plans
Noritake
Revitalize_Capital_Logo
Sol-tech
BH_Diamonds_Logo_Final
focus500
Mailender_Logo_FullColor
ocular_benefits
Primary Brand Mark
sourcelink
centric
Group-Vision-Logo2
max_specialty
optimal
rookwood_logo
TedX
chess
HyundaiLogoVert
Medtronic
S_PA
rbi
Vertical Priorities Logo
cornerstone
iris_foundation
morgan
Quest Medical Brand Mark - Stacked
rtf

Recent brand stories brought to the world.

Infusing brands with the right emotional spice, subtle edge and compelling visuals is how we ensure our clients make an impression.  
Let us tell your story. It’s time for you to resonate.
Pendant_Armor

Pendant Armor 

A second-generation, family-owned company identified a major gap in automation and robotics. They engineered a product to fill that gap and partnered with us to brand it and help them introduce it to the world and market it to the major players in the industry.

Now we’re in the process of rebranding its parent company, Roboworld.

Everyone likes results and a hefty first order from the world’s largest manufacturer of industrial robots was a great start.

Marketing Executions

  • Strategic Marketing Positioning
  • Brand Identity Suite
  • Package Design
  • Corporate Website
  • E-Commerce Portal
  • Sales Brochure
  • Sales Presentation-Interactive Story
  • Advertising Campaign
  • Media Buying
islander

Islander, The Versatile Beach Towel

The ‘towel tuck’ routine has ended. Islander™, The Versatile Beach Towel to the world. Islander™ transforms from a beach bag and a backpack into a beach towel which fits over the back of any lounge chair, preventing it from slipping or blowing away. Now, with just one product, vacationers have a better way to relax. 

Islander™ is now represented by sales agents focused on International Vacation Resorts and marketplaces located in the Caribbean Islands, Mexico, Bermuda and Hawaii.  

Marketing Initiatives

  • Product Development
  • Business Plan Development
  • Pricing Structure
  • Strategic Marketing Planning
  • Brand Naming
  • Brand Architecture
  • Brand Identity Suite
  • Corporate Website
  • Packaging Design
  • Print Advertising
  • Social Media
  • Public Relations
  • Collateral Material
  • Direct Marketing
  • Sales Presentation
  • Trade Show Marketing

Brands impacted by our team over the years.

Artisanship

The Framery
Rookwood Pottery

Automotive

Bob Sumeral Tire Company
Gold Mark Motors
MWorks Garage
Superior HyundaI

Banking

Peoples First Bank

Construction

The Ashbrook Group
RBI-Rough Brothers, Inc.
Robert Lucke Homes

Consumer Products

Chiquita Brands, Inc.
Curad Adhesive Bandages
Fit Organic
Islander™ The Versatile Beach Towel
John Morrell Meats
Kendall Futuro
Nathan’s Famous Hot Dogs

Distribution

General Cable
Mailender, Inc.
Morgan Distribution
Sol-Tech Group

Education

Jewish Discovery Center
Mason High School
Moeller High School
Sycamore High School
University of Cincinnati

Entertainment

Dunlop Productions
Steve Caminiti (Comedian)

Financial

Ashhill Biomedical
Fidelity Investments
Jamos Capital
Maven Lending
Ovation Advisors
Revitalize Capital

Fire Protection

RTF Fire Protection

Fitness

Body Masters
True Form Fitness
Ignition APG

Food & Beverage

Brazenhead Irish Pub
Chiquita Brands, Inc.
Gold Star Chili
John Morrell Meats
Nathan’s Famous Hot Dogs

Health Care

Boudreau Dental Studio
Cornerstone Health Care
CHESS
Cincinnati Children’s Hospital-Starshine Hospice
Kendall Futuro
Mammotome
Medtronic
Optimal Health Associates
Pulse Worldwide
Ethicon Endosurgery
Everybody’s Health
Quest Medical Group

Health Insurance

Anthem Blue Cross and Blue Shield
Anthem Specialty Products
Indiana University Health Plan
Maximum Specialty Benefits
Ocular Benefits
Visicaid
Group Vision Services

Jewelry

Silpada Designs Jewelry
Bainbridge House of Diamonds

Landscaping

Thornton Landscape

Legal

Garretson Resolution Group

Manufacturing

Basco Shower Enclosures
Noritake
Sol-Tech Group
True Cut Tool Company

Marketing & Advertising

The Deciding Factor
Lamar Outdoor

Not-For-Profit

Essentials Foundation
New Chance Foundation
The Iris Foundation
Salvation Army-Cincinnati-Billy Blanks
Shatterproof

Photography

Cottage House Photography
Focus 500 Photography

Politics

Michele Young – US Congress

Printing, Packaging & Fulfillment

CTS Packaging
Graphic Village
Sourcelink
Wilde Direct

Product Development

AquaGlide
Care360
ColdSweat
Islander™ The Versatile Beach Towel
Preceria
Vertical Priorities
Viewpoint

Professional Sports

Daniel Edwards – Professional Soccer
David Fulcher – NFL Football
Josh Jackson – Professional Golf
KMG Sports – Sports Agent
Paul Sturgess – Professional Basketball
(World’s Tallest Professional Player – 7’8”)
Starmaker Farms – Professional Horse Racing
Tom O’Gorman/TOMO Racing – Professional Race Car Driver

Restoration

Apex Restoration
Apke Carpet Care & Restoration
Rembrandt Roofing & Restoration

Robotics

Bow Automation
Pendant Armor
Roboworld

Security

Fiddler’s Home Watch

Technology

Rippl
Networx IT
Halcyon IT Solutions